Services
Business Planning & Start Up
Owning your own business has great rewards but it also comes with a heavy taskmaster list of administrative functions. Petal Solutions will help you navigate and provide guidance through the necessary phases of starting up a business. With our network of Associates we can provide support in business names, incorporation, Government registration for taxes and payroll set up.
Human Resources
One of the largest expense for any business is their human resources, i.e. staffing. Having properly trained and engaged staff who are committed and loyal to your business and products will play a pivotal role in the success of your business enterprise. Most small businesses do not have the budget flexibility to sustain a full Human Resources dept. Oftentimes, the business owner is wearing multiple hats in an effort to complete all the necessary functions for the business. Petal Solutions is able to provide an off site Human Resources source that is able to help with effective recruitment, job analysis and descriptions to efficient performance appraisal systems to help your business manage and motivate your greatest (often untapped) resource—your people.
Market Research
How market savvy are you? Do you know who your target market is and how to reach them? Do your local demographics support your business venture? Who are your competitors and how do you compete with them?
All of these are vital questions which require research to better understand and formulate a winning strategy for your service and/or product. Petal Solutions will do a thorough analysis of your demographics and competitive landscape to help you maximize your business potential.
Marketing & Advertising
How are consumers/clients hearing about your product & services? What are the best mediums to reach your target market? What incentives drive clients to purchase?
Most small businesses have inadequate resources dedicated towards their advertising and marketing functions. Cost of such measures is the primary inhibiting factor along with human resources to manage and control the function. Petal Solutions will work closely with your business to ensure that your financial investment in advertising and marketing initiatives is optimized to generate a high return on investment. Let us help you negotiate optimum contracts when dealing with vendors and media. We will research and review with you your best options for promoting your product and/or service. In addition we will train your staff efficiently to continue this important function within your business.
Business Branding
What is business branding and why should you consider it?
Branding involves creating an “identity” for your business and what you represent. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to, and credibility with, your potential customers/clients. A well executed brand can also create a perceived value so that consumers are willing to pay more for what they consider to be of value. There’s a reason that Nike can sell running shoes for $120.00 and more. Creating a strong brand will also set you apart from your competitors and increase your market share in your industry. Well developed brands allow businesses to introduce new products and services with a measure of already attained value and credibility in the customer’s eyes.
Petal Solutions can help guide and oversee all branding related activities by networking and managing relationships with web designers, graphic designers and creative agencies. We have worked with individuals and businesses that are exemplary in their chosen professions and will help you find the best match for your business.
Event & Meeting Planning
Let Petal Solutions take care of all your meeting and event needs. Whether it is a product launch, training day or staff meeting—let us help you create a memorable event that will have people talking for weeks.